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Marketing Managers
Description
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Common Tasks
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Required Education
Bachelor's degree
Wages
In 2016 the mean hourly wage in the Greater Sacramento area was $59.25 .
In 2016 the mean annual salary in the Greater Sacramento area was $123,252.21 .
Occupation Outlook
This occupation employed 1,090 people in the Greater Sacramento area during 2014.
By 2024, there is expected to be an increase of 14.7% in the number of jobs in the Greater Sacramento area for this occupation, bringing to total number to 1,250.
By 2024, in the Greater Sacramento area, the median hourly rate for this occupation is expected to be $57.00 with the median annual salary reaching $119,005.
