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Public Relations Specialists
Description
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Common Tasks
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Required Education
Bachelor's degree
Wages
In 2016 the mean hourly wage in the Greater Sacramento area was $35.75 . The hourly rate for this occupation typically paid between $15.33 and $60.08 .
In 2016 the mean annual salary in the Greater Sacramento area was $74,362.32 . The annual salary for this occupation typically paid between $31,875.36 and $124,955.07 .
Occupation Outlook
This occupation employed 1,850 people in the Greater Sacramento area during 2014.
By 2024, there is expected to be an increase of 20.0% in the number of jobs in the Greater Sacramento area for this occupation, bringing to total number to 2,220.
By 2024, in the Greater Sacramento area, the median hourly rate for this occupation is expected to be $32.00 with the median annual salary reaching $66,672.
