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Market Research Analysts and Marketing Specialists
Description
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Common Tasks
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Measure and assess customer and employee satisfaction.
- Forecast and track marketing and sales trends, analyzing collected data.
- Seek and provide information to help companies determine their position in the marketplace.
Required Education
Bachelor's degree
Wages
In 2016 the mean hourly wage in the Greater Sacramento area was $34.36 . The hourly rate for this occupation typically paid between $16.11 and $56.41 .
In 2016 the mean annual salary in the Greater Sacramento area was $71,480.96 . The annual salary for this occupation typically paid between $33,504.46 and $117,327.01 .
Occupation Outlook
This occupation employed 2,810 people in the Greater Sacramento area during 2014.
By 2024, there is expected to be an increase of 27.8% in the number of jobs in the Greater Sacramento area for this occupation, bringing to total number to 3,590.
By 2024, in the Greater Sacramento area, the median hourly rate for this occupation is expected to be $32.00 with the median annual salary reaching $68,431.
