Career & Workforce Preparation
Learn more about this occupation to help determine if it's right for you.
Press the Search Now button to find training programs that will get started on your pathway to this career!
Advertising and Promotions Managers
Description
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Common Tasks
- Manage sales team including setting goals, providing incentives, and evaluating employee performance.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Assist with annual budget development.
- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Required Education
Bachelor's degree
Wages
In 2016 the mean hourly wage in the Greater Sacramento area was $48.54 . The hourly rate for this occupation typically paid between $24.07 and $75.83 .
In 2016 the mean annual salary in the Greater Sacramento area was $100,953.42 . The annual salary for this occupation typically paid between $50,062.25 and $157,728.85 .
Occupation Outlook
This occupation employed 220 people in the Greater Sacramento area during 2014.
By 2024, there is expected to be an increase of 27.3% in the number of jobs in the Greater Sacramento area for this occupation, bringing to total number to 280.
By 2024, in the Greater Sacramento area, the median hourly rate for this occupation is expected to be $41.00 with the median annual salary reaching $86,064.
