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Public Relations and Fundraising Managers
Description
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Common Tasks
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Manage communications budgets.
- Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
Required Education
Bachelor's degree
Wages
In 2016 the mean hourly wage in the Greater Sacramento area was $60.76 .
In 2016 the mean annual salary in the Greater Sacramento area was $126,363.19 .
Occupation Outlook
This occupation employed 420 people in the Greater Sacramento area during 2014.
By 2024, there is expected to be an increase of 19.0% in the number of jobs in the Greater Sacramento area for this occupation, bringing to total number to 500.
By 2024, in the Greater Sacramento area, the median hourly rate for this occupation is expected to be $56.00 with the median annual salary reaching $116,621.
